en•ovation group

July 22nd, 2009

Source: DOTS Newsletter (July 2009)

Another reason not to reduce marketing and advertising efforts.

Many years ago, a famous tennis player was in a camera ad with the tagline, “Perception is everything.” He was right then, he is right now. With the current economic challenges, businesses are more likely to withdraw from or greatly reduce their marketing activities. Printers and their clients need to rethink that strategy.

With retailers and auto dealers closing every day, consumers are fearful that the store they might buy from won’t be around to support the purchase. A recent survey shows that 48% of U.S. adults believe that a lack of advertising by a retailer that is a sign that it’s struggling while those with continued and strong ad presences appear to be committed to stay in business.

Which message do you want to send?

Entry Filed under: Articles of Interest