July 20th, 2009
Source: Appleton Papers
There is no question that online communicaiton has changed the way the world interacts, stays informed, and purchases products. But experience has shown us that choosing print or online tactics isn’t an “either or” proposition. In fact, online and print, when used in a coordinated campaign, enhance the delivery of the messages and increase marketing results:
> 2 Times: consumers receiving a printed catalog are twice as likely to buy online than those consumers who do not receive a catalog.
> 67%: of online action is driven by offline messages.
> 86%: shopping is easier when they have a printed catalog.
Things change. Media evolves. Technologies improve. But the need to engage consumers remains the same. Having a clear, integrated strategy that uses both print and online increases your success rate. The message is clear, print ignites online action.
Entry Filed under: Articles of Interest, Printing Intelligence
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